The headlines are once again, all ablaze at the projections of a 3.6% retail sales rise from November 1st to December 24th, 2009.
Not so fast. These preliminary numbers are generated from SpendingPulse and the report is not publicly online, so we cannot check the raw report ourselves.
Relying on the media, it appears there was an extra day in the tally and without that extra day, comparing apples to apples vs. oranges from 2008, the actual increase was 1%.
Even more interesting, the above report shows from November 1st to December 24th. The extra day was around Black Friday.
CBSMarketWatch, reporting on Black Friday or November 27th, to December 24th, 2009, without the extra day, holiday sales were actually down.
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